I design the experience an elite surgeon can charge for.
15 years inside an elite plastic surgery practice in Guadalajara. Over 200 international patients per year fly in to live what I designed. I now bring that method, Trayectera, to other surgeons aspiring to the category.
↓ Request on WhatsApp · 7 lines that change the first callThe essence
The surgical result is the what. I'm the expert on how everything else is lived.
In a market where an excellent result is the floor, not the ceiling, experience is the difference an elite surgeon can charge for.
Services
Mystery-shopper diagnosis
I walk your practice as a patient: the website, the call, the consult, the post-op. You get a map of the moments of truth and where you're leaving money, and reputation, on the table.
Operational experience redesign
We rewrite scripts, protocols and key moments. I train your team and leave the system running. Not theory: a practice that feels different the following Monday.
End-to-end international patient
The system that draws over 200 patients a year, replicated for your practice. Language, logistics, lodging, concierge. The foreign patient as a predictable flow.
60-second audit
Six questions. Your personal score and a radar against the elite standard. No signup.
The method
The moment a stranger decides whether to trust you with their face and time.
The first 90 seconds: what the patient decides before greeting you.
Five well-designed minutes are worth more than half a million in equipment.
Anticipate is the verb. React is the symptom.
Where the referral is won or lost. And a referral is worth three patients.
The person behind
I don't theorize about hospitality from a hotel. I've spent 15 years designing the patient experience inside an elite plastic surgery practice in Guadalajara.
Native bilingual, MA in Global Marketing and creator of the medical tourism program that draws over 200 international patients a year. No generic consultant can match that credential in front of a doctor.
By invitation
Six to eight surgeons. A round table. A peer conversation on the future of patient experience. No presentations, no brochures. Every quarter, in Guadalajara.
Apply for the next dinner →Next step
Thirty minutes on WhatsApp or video. No commitment, no sales agenda. We leave with clarity, or a concrete idea you can implement tomorrow.
Write on WhatsApp →